In this blog we are going to learn about the on-page white hat seo techniques.
What is SEO?
Search engine optimization or SEO is the process of increasing the online visibility of a website or webpage on search engines organic search results. There are various on-page and off-page SEO techniques to do SEO. There are two types of SEO- On-page and off-page optimization.
What is White Hat SEO?
In white hat SEO all the techniques and strategies used for optimizing a website or web pages will be completely by following search engine rules.
What is Black Hat SEO?
In black hat SEO the techniques an strategies used for optimizing will not follow the search engine guidelines. Black hat SEO technique is frequently used by people who want to get a quick return from their website. If search engine crawlers find any black hat techniques on any website they may remove that website from search results temporarily or permanently.
On page SEO techniques
1. Use SEO friendly Keywords.
There is no use by stuffing more keywords in a URL to rank more. Search engines will give more preference for the first 3-5 words of a URL. So make your URL short and make them easy to understand to the visitors. Include your target keywords to the URL.
2. Add keywords on Title
Your title tags have a major role in SEO of your website. So add your main keywords on the title tags. Recommended length for the title tag is 50- 60 characters.
3. Add Modifier keywords to Your Title
You can add modifier keywords like 2017, best, top 10, guide, and review to your title; it will help you to rank your webpage for long tail keywords.
4. Use h1 tag for your page title
We already discussed that page title have importance in SEO. Always try to use h1 tag for your titles. Most off the search engine crawlers automatically add the h1 tag as your page title. But don’t use more than two h1 tags on your websites.
5. Include Multimedia contents
Make your web pages rich by content. Content also includes images, maps and videos. Adding these types of content on your website will help to increase your SERP ranking. If you add images, videos, maps and diagrams on your website it will reduce your bounce rate and increase session duration of your website. Bounce rate and session duration are the two main factors in ranking a website.
6. Add sub headings in h2 tag
Adding subheadings to your web pages is another way to do SEO. Add subheadings using h2 tag and try to include main targeted keywords on subheadings.
7. Add keywords within the first 150 words
Don’t forget to include keywords on your page text content. It is an important part in on page SEO. Add your targeted keywords in the first 150 words of your content. Don’t try to stuff more keywords on your content; it will reduce your page rank.
8. Be Responsive and mobile friendly
Today most of the traffic to websites is from mobile phones. So make your website mobile friendly. All Major search engines can find and penalize the websites, which are not mobile friendly. If you want to make your website mobile friendly, you want to make your websites responsive.
9. Include outbound links to your web pages
Outbound links are the links that point another website from your website. There are two benefits of adding outbound links to your website. It will give a clear idea about your websites to the search engines because of relevant outbound links and it is also a best way to build relationship with bloggers in the same niche.
10. Use Internal Links
Internal links are linked to one webpage from another webpage of the same website. Internal links help to create the correct structure and content of your website to the crawlers.
11. Increase your site speed
Site speed is a major factor in defining your SEO. You want to reduce the loading speed of your website. It will reduce the bounce rate of your website and it will helps in ranking of your site.
12. Optimize images with alt tag
Giving alt tags to all images on your websites is a best SEO method. If you give alt tag to the images, the search engines can easily finds the content of the image and they will rank your images on the Google image search. But don’t stuff more keywords on your alt tag.
13. Use Social media Sharing Buttons
We know that today people are on web through various social media website. So it is important to be active in social networks to get traffic to your websites. Add social sharing buttons to your webpage, so visitors will share your web pages to their social media profiles and it will helps to increase your website traffic.
14. Increase content density
Post long contents on every page of your website. Content density of your webpage is a factor in ranking your website.
More SEO related Articles
Top 10 SEO Tips for Content Writers 
Top 10 Blackhat Techniques that will kill your SEO
10 Common Mistakes in SEO
Off-page Optimization Tips
What is Search Engine Optimization or SEO? [Complete Guide]