Digital Marketing Glossary – Digital Marketing Terms Explained


301 redirect – it is an HTTP status code for redirection. 301 redirect is a permanent redirect from one URL to the redirected URL.

302 redirect – 302 redirect is a code for temporary redirection. In which, one URL temporarily redirect to another URL.

404 error– error 404 is a hypertext transfer protocol (HTTP) response code to indicate that the server could not find what the client was requested.


Ad extensions– Ad extensions used to add additional information like call button, location information, website links or additional texts to an AdWords advertisement. This will help to increase the click-through rate of the ad campaign.

Ad manager account– it is a tool for handling multiple AdWords accounts. In a manager account, the user can link several accounts and the user can view in a single place.

Ad network– Google AdWords have two types of ad networks display network and search network. In search network advertisements will be placed on the search engine results page and in display network advertisements will be placed on a huge network of websites across the internet.

Adwords ( Google AdWords)– it is an advertising service by Google. In AdWords, the advertisers pay to Google for displaying their ads on different websites across the internet.

Alt text (alternative text)-alt text or alternative text is a word or phrase which will be placed as an attribute in an HTML document to tell the website visitors about the content of an image.

Anchor text– Anchor text is a clickable text with a hyperlink. The anchor tag is an important factor in SEO. If we add a hyperlink to a keyword, then it will help the linked page to rank in SEO for the specific keyword.

Adsense (Google AdSense)– Google AdSense is an advertisement publishing service by Google that allows the websites to serve advertisement on their websites or blogs. Website owners can earn money when the visitors view or click on the ads.

Algorithm (Search Engine Algorithm)– search engine algorithm is a set of rules by a search engine to determine the significance of a webpage. Each search engine has their own unique set of rules to rank a web page on their search engine results page.

Algorithm Update – Algorithm updates are the changes made to search engine algorithms. Algorithm updates will affect the search engine rankings. Each search engines makes hundreds of changes on their algorithms in a year and several major updates also.

Alexa (Amazon Alexa) – Alexa is an Amazon product which provides web data and analytics. alexa ranks websites based on their traffic and popularity.


Backlink– A backlink for a webpage is a link to that webpage from another website or web page of the same website. Number and quality of backlinks have a major role in search engine ranking of that webpage.

Banner Ad – the Banner ad is a popular one in online advertisement, which is an image-based advertisement. Banner ads are used to brand a business or to get traffic from the host’s website to the advertiser’s website.

Bing – Bing is a search engine by Microsoft, started in 2009. Bing is originated from Microsoft’s previous search engines like MSN, Windows live search and live search.

Black Hat SEO– In search engine optimization or SEO black hat SEO means the bad strategies or techniques to rank a website. This only aims in search engine rank but not for the website visitors. Black hat is will not obey the search engine guidelines. If search engines find any types of black hat

Blog – a blog is a type of website which provides information or discussions.

Bot (Internet bot)– Internet bot or web robot is a web application software which runs automated tasks over the internet. They do jobs such as indexing of a search engine.

Bounce rate– Bounce rate of a website is the percentage of visitors came into a website and leaving without viewing the second page.

Bread Crumbs – These are links on a website which describes the path from a webpage which the visitor currently


Canonical (rel=canonical) – rel canonical tag is also called as a canonical link. It is used to help webmasters to prevent content duplication issues. Canonical tag will help to improve SEO.

Click-Through-Rate – Click-Through-Rate is the ratio of the total number of impressions and number of clicks.

Conversion Rate – Conversion rate in AdWords is the average number of conversion per total ad clicks.

CPA (Cost Per Acquisition)– Cost per Acquisition or CPA is an advertising model in online advertising in which the advertiser pays for a specified adction. The Action may be a click, sale or form filling.

CPC (Cost Per Click)– Cost per click or CPC is the amount you pay for a single ad click.

CPM – Cost per thousand impressions or CPM is a way to bid on Google display ad network to pay per 1000 impressions.

Crawler – A web crawler or spider is a search engine bot which systematically visits all over the world wide web for indexing on search results.

CRO (Conversion Rate Optimization) – Conversion rate optimization or CRO is a technique to increase the rate of conversions from the Total number of visitors.

CSS – CSS or Cascading Style Sheet is a language used for describing a presentation of documents from a markup language.

CTA (Call to Action) – Call To Action or CTA a Command or prompt on a website which tells the website visitor to take an action like sign up, buy now etc.


Dashboard – Dashboard is an information management tool to analyze and track the performance status, and metrics to monitor the health of a business.

Digital Marketing – Digital Marketing is the process of digital technologies like internet, computers, gadgets etc, for the marketing of products.

Display Network – Display network is a type of Ad in Google AdWords which place display ads on websites around the world. There are two types of ad networks in Google AdWords, search network, and display network. Search network helps to display text ads on the website.

DNS – Domain Name System is a systematic naming system for computers or other services on the Internet or on a private network.

Dofollow – Dofollow links allow search engines like google to follow and reach to your website. Both search engine bots and humans can follow a do follow the link. But only humans can follow by using a nofollow link.

Duplicate Content – Duplicate Content is a content which appears in more than one website on the Internet.


E-commerce (or E-Commerce) – e-commerce is an online service for buying and selling products and services through internet.

Email Automation – Email automation is an email marketing technique in which users can send emails at designated times.

Email List – email list is used for the widespread distribution of information through emails to many users all over the web.

Email Marketing – Email marketing is a method to send commercial messages to a group of people.


Featured Snippet – Featured snippet or answer boxes are search results by Google that are featured on the search results page just after the ads.

Facebook Advertising – Facebook Ad is an advertisement service by Facebook. Facebook ads are served to the users based on their device, age, gender or any other demographic information.

Facebook Profile– Facebook profile an account type on Facebook that is used by a person. When someone joins Facebook, he will get a profile.

Facebook Business Page – Facebook business page is a business account on Facebook. Users can make many facebook pages by using a single profile. Facebook pages will help you to interact with your customers than a website can.

Facebook Ads Manager – Facebook Ads manager is an all in one tool for creating and managing ads on Facebook and Instagram.


Google – Google is an American web related service company. Google provides search engine, online advertising services, software, cloud computing, and hardware etc.

Google+ – Google + is a product by Google for social networking.

Google Analytics – Google Analytics is a free data analytics tool by Google to track and analyze traffic and conversion data of a website.

Google Adwords- Google AdWords is a product by Google for online advertising. In Google AdWords, anyone can give ads by paying for each click on the ad.

Google My Business – Google my business is a free tool by Google to list business and organizations on Google to manage online presence across the web. Google business will help customers to find the best business or services in the nearest area.

Google Partner Agency – Google partner agency is a special program offered by Google for digital marketing agencies, online advertisers or others those who manage Google AdWords.

Google Hummingbird – Hummingbird is the first main update in the history of Google search engine algorithm in 2010.

Google Maps – Google maps is a free mapping service by Google. Google map provides different views of places and it also provides route maps to a place by foot, car, bicycle or public transportation.

Google Panda – Google panda is a google search engine algorithm update for rank higher quality websites on the top of the search engine results page and ranks low for low-quality websites. Google panda update launched in 2011.

Google Penguin – Google penguin update is a search engine results page update by Google launched in 2012. Google penguin update aimed to catch link spamming of websites to rank higher.

Google Pigeon – Google pigeon is a search engine results pages algorithm update by Google and it was released in 2014. The Google pigeon update aimed to increase the ranking of local listing on search results page.

Google Algorithm – Google algorithm is a method used by Google to rank websites on Google search results page when someone searches for a keyword.

Google Reviews – Google reviews allow the customers of a business to write reviews of their service on Google local listing of that website.

Google Search Console (Google Webmaster Tools) – Google search console or google webmasters is a free tool by Google for website owners to manage their search results view of a website. Google search console also allows finding backlinks and keywords used by visitors to a website.


Header Tags – Header tags are HTML tags that are used to write headers on a web page. Header tag is also known as <h1> tag. There many size variations for header tag like h2, h3, h4 etc.

HTML- Hypertext markup language or HTML is a markup language for creating websites and other web applications.

HTTP – HTTP or Hypertext transfer protocol is a protocol system for various information systems like hypermedia, collaborative and distributed.

HTTPS – Hypertext Transfer protocol for secure communication or HTTPS is a widely used network protocol on computer networks across the globe.

Hreflang Tag – Hreflang Tag is a tag used to mention which language is using on a webpage. So it will help the search engines to serve that web page to the users using that language.

Hummingbird – Google hummingbird is a search engine algorithm update by Google.

Hyperlink – Link or Hyperlink is the reference to a specific data that can be accessed by clicking or tapping on the link.


Iframe – The Iframe tag is used to include a new document within the current HTML document.

Impression – Impression means how many times an Ad is fetched from its source.

Impression Share – Impression share is the number impressions you got divided by the estimated number of impressions.

Inbound Marketing – Inbound marketing is a digital marketing technique to get customers by content marketing, branding and search engine optimization.

IP Address – An IP address or Internet protocol address is a label of numbers for each device on a computer network to identify each other.


Javascript (JS) – Java script is a high level programming language.


Keyword – Keywords are words that the visitors use to enter into search engines. Also known as Search Queries.

Keyword Phrase – Keyword phrases are long tail keywords which gives a clear idea of what the searcher need.

Keyword Density – Keyword density is the percentage of keywords used in the whole content.

Keyword Stuffing – Keyword stuffing is a illegal activity to get high search engine ranking for a website. Keyword stuffing is the process of using the same keyword numerous times on the content.


Landing Page – Landing page is a type of webpage which is used as the entry point to a website.

Lead – Lead Generation is a process in digital marketing in which the initiation of the user to take an action on the website takes place.

Link – Link is the reference to a data that the user can directly access by clicking on tapping on it.

Linkedin – LinkedIn is a type of Social Media Website Which mainly Designed for Business and employment-related needs.

Linkedin Advertising – An Advertisement Service by LinkedIn, which enables the users to give ads on their website.

Lookalike Audience – Lookalike Audience is a method to get the new audience for a website by analyzing the interests of existing visitors.

Long Tail Keyword – Long Tail Keywords are a type of keywords, in which three or more keyword phrases are used.


Medium (source/medium)– Source/ Medium refer to the source of traffic to a website. Source means the website or platform in which the traffic generated. And Medium refers to whether the lead is from the organic source or paid source like Google PPC.
Meta Tags– Meta tags are a type of codes which describes the content of a website. The meta tags will not appear on the webpage but it only appears in the code.
Meta Description– Meta description summarizes the content of the page. Meta description may contain may up to 320 characters.


Nofollow – Nofollow link block the webmaster in following the link. It tells the webmasters that don’t follow the links.


Organic Search – Organic search is a process of searching one or more keywords on the search engine.
Organic Traffic – Visitors to a website from organic search results. It is just opposite to paid traffic. Paid traffic is the traffic coming from paid ads.


PDF – PDF or portable document format is a document format, which includes texts, images, infographics, and links.


Quality Score – the Quality score is a rating by Google of the relevance and quality of keywords and paid ads of a website.


Reciprocal Link – the Reciprocal link is an agreement between two website owners to exchange hyperlinks with each other. Normally reciprocal links are used to show the relation between two websites.
Redirect – A redirect is a technique is used when a user visits the specific web page and it goes to a different webpage.
Referral – Referral traffic of a website is defined as the visitor came to one website from other websites.
Rel Canonical – Canonical tag or rel canonical tag is a code to convey that the given URL represents the original source of the content.
Remarketing – Remarketing is an effective marketing technique to reconnect the visitors of a website with remarketing ads displayed on the websites they visit.
Responsive Web Design – Responsive web design is a web design technique which makes web pages fit for different devices and screen sizes.
Robots.txt – robots.txt file is an exclusion protocol used in websites. Which helps the web crawlers to understand the exclusion files.
ROI – Return on investment is the ratio between total profit and total investment.
RSS – RSS feed is a website feed which helps the users to get updates from a website.


Schema Markup – Schema Markup is a type of code that is used on websites to help search engine bots to give more informative search results to the web users.

Search Network – Google Search Network is a collection of websites that are associated with Google. The someone advertises on Google which appears on the websites and apps associated with Google search network.

Search Engine – Search Engine is a web software system which is used to access the data from world wide web. Search engines connect users and world wide web.

Search Operator – A search operator is a term which the users use to access data from www.

SEM (Search Engine Marketing) – SEM or Search Engine Marketing is a digital marketing technique used to promote websites through paid ads on the search results pages and websites.

SEO (Search Engine Optimization) – Search Engine Optimization is a digital marketing technique used for website promotion and to attract more visitors to the website. SEO focus on the unpaid results of the search engine results pages. The traffic produced by SEO is known as organic traffic.

SERP – SERP or search engine results page is a webpage and which collection of search results which appears as the result of users search.

SessionSession is the collection of action user takes on a website within a given time period.

Sitelink – Sitelinks are a type of hyperlinks which appears on the search results just below the main domain of the website. Sitelinks help to access the subpages of the websites easily.

Sitemap – Sitemap is an XML file prototype which helps the web crawlers to easily understand the content and URLs of websites.

Source – Source of a website refers to which website or search engine a website visitor came to your website.

Spamdexing- Spamdexing is a black hat technique to get high SERP ranks for websites by using unethical SEO activities like keyword stuffing etc.

Spider – Spiders or search engine bots are programs created by search engines. Spiders are used to visit all websites on the web and reads the data on the websites to give search results for the users when they search on the websites.


Title Tag – Title tag is an HTML code used in web pages to declare the title of web pages. The title given in the title tag will appear as the title on the search results page of search engines.

Tracking Code – Tracking code is a code provided by google analytics to track website analytics data of a website. You can find the website analytics if you add the tracking code to the header parts of the websites you want to add.

Twitter – Twitter is a world famous social media website and a news portal in which users interact with posts known as tweets.

Twitter Advertising – Twitter Advertising is an advertisement service provided by Twitter to promote brands through tweets.


Unique Visitors – Unique visitors are the number of individuals visits the website in a specific time period.

URL – URL or uniform resource locators the reference of a specific web page on the world wide web. Data and websites on the world wide web can be accessed by the URLs.

UI – User interface is the place where the interactions between humans and computers occur.


Visitors – Visitor are those who visit a website in a given period.


Website – A website is a collection of web pages under the same domain address.

Webinar – Webinar is the common term used for the various web conferences like webcasts and web seminars.

White Hat – White hat SEO is the search engine optimization technique in which only the ethical SEO methods are used to get high SERP Ranks.


XML Sitemap – XML Sitemap is an XML file prototype which helps the web crawlers to easily understand the content and URLs of websites.


YouTube – Youtube is a video search engine or a video sharing websites in which anyone can upload and share videos to the public.

YouTube advertising – Anyone can advertise on YouTube to promote their products and services.

Yahoo! Search – Yahoo search is a web search engine by yahoo.

Yahoo! Advertising – Yahoo advertising or yahoo Gemini is an advertising service given by Yahoo which is controlled by Yahoo Ad manager.

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