Let’s look at some effective and most important white hat SEO Link Building techniques–
Ask for links from Friends and People you know:
This is the most easiest way to build good links for your website. Think about your friends, relatives, customers and everyone you know who have their own site or blog. Make more friends and increase your network. Find a few influencers and request them to give you DoFollow backlinks to your site or blog. You could also contact experts from the industry and ask them to review your product or services. By doing this you will not only get the backlinks but their testimonial or feedback will increase the credibility of your business.
This is the process of listing your blog or website on various web directories.
You need to submit your site under the correct category to create the backlinks. There are both free and paid web directories available over the Internet. Before submitting your website, you need to check the domain authority and page authority of directory website you are submitting your link at. Knowing the DA/PA of those directory websites will help you to ensure that directories are of high quality. The Directory needs to be able to cache and index very fast. There are many online directories available which have spam links and may provide no value to your website. Google Penguin will penalize your website if you have submitted your website to these directories.
Do a site audit of your competitors website for backlink opportunities:
This one is an advanced technique to get a backlink for your business. There are many tools available to audit your competitors website.
Semrush is one of the best tools for auditing a website. You can enter your competitor list and see the list of backlinks they have created. Filter these results to get only DoFollow Links. In next step you need to enter your potential keywords and see if your competitors are having the backlinks for the same keywords. Now that you have all DoFollow backlinks you can plan your strategy to get backlinks from these sources to reach your audiences.
Also read: 10 tips to reduce your blog’s bounce rate
Listing your business in local directories is one of the ways of getting backlinks for small business. Google even provides business listing for free. There are many local directories available for business listing. TripAdvisor, Google My Business, Bing, Yahoo, Facebook, Yelp, Yellow pages and the list is long. Submit your business details in those websites. By doing this, you will get the backlinks and more visibility for your website.
Testimonials and reviews show the trustworthiness of a brand. Many businesses offer you a chance to write your experience about their product and services and if you do that, they will give back a link to your site or blog. It’s a win-win situation for both parties. You need to find high authoritative brands and review their product and services and earn some good links for your business.
Guest blogging is one of the most effective ways of link building. In-fact, it’s more than obtaining a link. By writing a guest post you actually build a relationship with other website owners. You will earn appreciation, promotion and a good backlink that will help your website to gain authority. Nowadays there are many websites that allow guest posting. Make a list and reach out to those website owners and write to them that you are the regular reader of their posts and you also want to contribute as a guest writer. Now brainstorm on the blog title and write an effective and useful content for them. While writing a guest post, make sure you are not promoting your company or yourself. Rather, in ‘About the Author’ section you can provide your introduction and website link. Once they publish your post, you can share it within your network.
This is an online service to store, organize and manage bookmarks of web pages for future reference. The web pages we have bookmarked at social bookmarking sites are considered as high quality by search engines. This is one of the easiest way to earn some good links for your website. There are many high authority and high PR sites available for social bookmarking, find some good social bookmarking sites and submit your websites. Use them wisely and increase DoFollow backlinks for your website.
Start a Blog:
You should start your own blog and keep it alive by sharing regular posts online. Generate good and useful content for your audiences. Socialize your blog by promoting your content online. The content you are sharing needs to be related to your business, relevant to your audience and a well structured one. You need to use more visuals to make it interesting.
Make sure you install social sharing buttons so that your audience can tweet or share your content in their network.
As mentioned above, writing a relevant and useful blog or guest blog will help you in getting backlinks for your site. Similarly, if you create useful information in the form of visuals, it will definitely help your website to get good ranking and backlinks. Visual content like info-graphics, videos and quotes images attracts audience and they are most likely to share them in their network. By doing this you will get the opportunity to show your expertise in your field. You will get backlinks to your website and can also generate new leads for your business.